The world is changing. People are changing.

Such trasformation is so great that there is a very real possibility that the current offer is no longer able to fully meet the demand's needs today.

But this is not the time to stay behind: this is time for clear and concrete research.

It has never been more important to understand the new why of people.

In a world full of data about who, what, how and when, we specialize in people's whys

Who we are

We are experienced market researchers.

We value the "ad hoc research" approach, so we tailor our tools to your needs, and it is not your needs that need to be adapted to research patterns.

We are concrete, effective and we are able to highlight just the information that is really useful

We work in a new and agile business model, without fixed costs charging. 

What we do

We do market research all over the world.

Our experience and passion allow us to support companies' decision making on two crucial issues:

. New Ideas Factory – what are the products to be done? in what way? and how and where they could be marketed to activate customers’ interest? And who they can actually engage and for what reasons?

. Building Brand Loyalty – what are the key issues to address to keep customers?

Our task is to answer all those questions, which also means that our task is to understand individuals.  

Global footprint

SURVEYING THE WORLD FROM SWITZERLAND

Since 2009, many companies have used the Insight Station New Ideas Factory as well as the Building Brand Loyalty around the world.

Overall these fall in B2C sectors such as FMCG, Automotive, Financial Services, Durables as well as in B2B sectors.